Health Advertising Secrets and techniques Revealed

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Description:

Behind the scenes health skilled lastly reveals his
secrets and techniques…

The Finest Half: He’s put these
ways into an entire step-by-step system anybody can observe to
launch a brand new well being membership, re-launch an previous one, or get a bunch of
new members on a budget. Learn this particular on-line report back to
uncover extra…

Expensive Pissed off Membership
Proprietor,

In the event you’re nonetheless utilizing the identical ol’ run-of-the-mill
well being membership promotions you’re DEAD within the WATER and don’t even know
it!

In at present’s overcrowding market good simply doesn’t minimize it
anymore…

 I ought to
know.

I’ve watched the usual promotions of the trade
go full cycle.

From bringing in members like gangbusters…to DEAD
SILENCE from the prospects you’re advertising and marketing
to…

The unhappy reality is: The
method the well being membership trade will get members has slowly
died.

And it’s solely going to get
worse.

Like a river stuffed with ravenous piranhas…different well being
golf equipment are ready for brand new members to enter the well being membership market…so
they’ll ravage them with the old-timey excessive strain gross sales
pitches…

However
These New Members (Coming Into The Market) Are Getting Smarter
And Smarter…

They’re not leaping in like they used to.

They’re testing the waters.

“Simply trying round!”, they
declare.

Have a look at what occurred to Ballys.

Even with their large quantity of assets they STILL
went into chapter 11.

As a result of I’ve at all times been form of a one man present in
this trade (and different health trade companies) I used to be fortunate
sufficient to flee unscathed.

Certain, I’ve obtained my share of battle
scars…

However I used to be in a position to take what I realized…from every of
my “loopy and strange” experiments within the health occasions (I’ve
managed)…and apply them with OUTSTANDING SUCCESS
to the well being membership trade.

By means of trial and error I’ve developed a complete new
“bag of methods” I name The No-Low cost Advertising
System…

And
I’m Prepared To Share These Methods With You If You’ll Give Me A Honest
Likelihood To Clarify Myself And Why I Need To Assist
You…

My identify is Brian Cannone and I’ve been the
behind-the-scenes man of a few of the most profitable well being golf equipment in
the Connecticut space, the producer of mega-events just like the
Health Atlantic, and greater than 20
bodybuilding and health exhibits.

I’ve labored each place within the golf equipment from ground
coach, private coach, nutritionist to health director, and
additionally gross sales to gross sales supervisor to common
supervisor.

And thru all these adventures I’ve been fortunate
sufficient to get a cutting-edge view of what works and what doesn’t in
this trade.

I’ve even needed to step past this edge at sure
occasions.

Let me share a narrative from this edge with
you…

The
Wonderful Story Of How I Offered Extra Than 1000 Memberships With out A
Well being Membership…And The Excessive Jinks, Balls-To-The-Wall, Kick Butt
Advertising That Made Our Well being Membership an Immediate
Success…

In 1998, I used to be put in command of launching a well being
membership in Shelton, Connecticut. The proprietor had picked out the right
location in a shopping mall on a busy avenue. I used to be put in cost
of the crew which might lead the presale
interval.

And by “crew” I imply simply me.

And, I had just a few extra obstacles standing in
the best way:

 No
health club was open as a result of the house owners have been not sure if it will work.

 No
telephone line (at first) on the premises.

 And
no option to take cash.

It was on the very finish of summer season. (One of many worst
occasions to open any health
enterprise.)

Simply certainly one of these have been sufficient to homicide the pre-launch
of this well being membership.

“How
within the Hell Was I Going to Launch This Well being Membership With out Any
Sources?”

I had a big bag of methods at my
disposal.

One which I had developed over the various years of
battling it out for brand new members.

After trying on the location and my bag of
methods…

The one which stood out to me was my “Intrusive
Visibility” Idea.

Right here’s what I did to get
this health club on the best way to its launch: I went to the native signal
store and had a easy signal made up with an online
handle.
 

Story facet be aware: The telephone quantity was
NOT on the signal initially. I added it later once I lastly obtained a
trailer and a telephone line on the lot. (However that comes later within the
story).

You’ll be able to see the signal directs passer-bys to go to the
web site. After they went to the web site there was a easy type
designed to seize the identify and get in touch with data of each one
that visited.

It price a few hundred dollars to
implement.

Section Considered one of my launch was full.

And I nonetheless had ZERO prospects join a
membership.

It didn’t look good for the well being membership and I used to be
starting to have severe doubts about whether or not it will
work.

However I didn’t panic like different well being membership house owners
do…

I might have began discounting new memberships to
“give-away” costs…however I knew it will destroy any probability we had at
changing into a long run success.

As an alternative, I did one thing distinctive and strange to attempt to
get the pre launch going…

I’ll inform you precisely how I did it, however first let me
ask you one thing…

Do
You Have A Constant Means To Carry In New Members To Your Well being
Membership, Fitness center or Health Studio-WITHOUT Being Compelled To Low cost Your
Memberships?

In the event you don’t you’ve obtained a giant
downside.

In these altering financial occasions it’s getting tougher
and tougher to draw new members to your membership.

Add the opponents who maintain leaping within the
market and also you’ve obtained to do all the things you’ll be able to to compete for
new members.

It may possibly get very irritating and tiring very
quick.

Even worse: Based on
the IHSA, the well being membership market is booming each 12 months!

And also you’re left pondering “The place is my share of this
booming market?”

It’s getting tougher and tougher to face out within the
crowd.

The
resolution?

Discovering a advertising and marketing and gross sales system that units you
aside AND brings in top quality members–like clockwork.

There isn’t any scarcity of guarantees within the market…so
to guard you I’ve listed 6 of the most important well being membership advertising and marketing
errors…

Well being
Membership Advertising Mistake #1: Hiring A “Questionable” Advertising Firm
To Generate New EFTs For Your Membership

The large query is:

How do they generate these new revenues?

Are they utilizing swarmy high-pressure gross sales ways?

Ways that might rapidly ship your well being membership into
the enterprise ICU by no means to return.

Earlier than risking your total enterprise, ensure you’ve
completed due diligence on the corporate you’re contemplating. Speak to different
well being membership house owners who’ve used their companies within the
previous.

SCAM ALERT: A variety of
these companies change names and pop up once more (underneath a brand new identify) to
fleece one other well being membership…after each
rip-off.

Well being
Membership Advertising Mistake #2: Attempting To Severely Low cost Your
Membership Costs

A variety of well being membership house owners truly take into account this a
advertising and marketing technique.

They mistakenly consider the patron is strictly value
pushed…with regards to choosing out a well being
membership.

Now, there may be nothing mistaken with providing a reduction
to get folks to take motion…however not on the expense of your
overhead.

There’s a membership system (to
measure your membership’s profitability) you’ll be able to NEVER violate if
you wish to keep in enterprise. (I’ll reveal how one can get this
system in a while within the letter).

Speaking worth in your market will separate
you from the remainder of the herd.

However there’s a proper method and a mistaken option to
talk worth. Educate your self so you realize the
distinction…

Well being
Membership Advertising Mistake #Three: Believing a One-Shot Promotion Will Be
The “Magic Bullet” That Saves Your Well being
Membership

Sending out a postcard isn’t going to be the savior
of your well being membership.

Nobody-shot promotion will.

We dwell in an over communicated society and also you want
to chop although this litter.

You want an orchestrated occasion kind of promotion so
you get most publicity and “prime of the thoughts consciousness” in your
well being membership.

Think about being the ONLY well being membership in your
market folks consider after they take into account becoming a member of
one.

Turning into the go-to well being membership is likely one of the keys to
long run success. I’ll present you ways in a while on this
letter…

Well being
Membership Advertising Mistake #four: Not Advertising Further Providers To Your
Present Members

In the event you’re not advertising and marketing further companies to your
members you then’re leaving cash on the desk.

It is a large mistake in
enterprise.

The most important asset of any enterprise is its buyer
checklist.

So the query is: Are
you maximizing the money circulation out of your
checklist?

The reply: Develop into a
trusted advisor within the eyes of your members.

Keep in mind, your member base has a life outdoors your
membership and makes use of tons of companies and merchandise each day. 

So along with promoting the
“apparent”:

 Diet
Packages

 Coaching
gear

You possibly can additionally promote them issues
like:

 Tax
prep companies

 Bodily
Remedy Providers

 Garden
Care companies

You simply need to strategy them in the best method…and
the perfect half is that they’ll inform you how in my
system…

Well being
Membership Advertising Mistake #5: You Don’t Have A Confirmed Gross sales System In
Place To Promote Them When They Stroll In The
Door

I can present you easy methods to create a stampede of prospects
into your well being membership…shattering your constructing’s hearth
code.

Nevertheless it gained’t put a dime in your pocket for those who can’t promote them as soon as they
stroll in your door.

That’s why you want a PROVEN gross sales system to
convert them into members in simply minutes after strolling
in.

From the greeting to the closing, I’ve obtained a
step-by-step system that may flip prospects into members…with out
utilizing excessive strain gross sales ways.

A advertising and marketing and gross sales system which can show you how to
compete with the bigger chains and actually drive them out of your
market.

Right here’s what makes my system
distinctive:

 Nobody shot do or die promotions

 No shady low cost your memberships marketing consultant
corporations

 No extra drowning in a sea of
payments

 No extra changing into a sufferer of each new membership that
opens in your are

 Works in distinctive and strange
markets

I’ve put collectively my distinctive model of selling any
form of health enterprise. It’s not like something you’ve seen
earlier than.

The
Objective: Get Your Fitness center Up To MAXIMUM PROFIT POTENTIAL IN MINIMUM
TIME!

Right here’s only a pattern of what you’ll uncover
from my system:

 “My Break-The-Constructing-Code System”:
The artistic accounting method all profitable companies use to
flip their promoting expense into an funding. It’s utterly
authorized and moral! And it permits you to activate the prospect circulation
as excessive as you need.

 The 7 key
elements of bringing in a flood of latest purchasers and members with
your advertising and marketing system. Most golf equipment by no means even scratch the floor
of what I discuss on this part. You’ll be mild years forward
of your opponents and have them scratching their heads in
confusion questioning what within the hell are you doing to usher in so
many new members and why their members are flocking to your membership.

 The
one trick you need to use to steal clients away out of your
opponents with out them even realizing it…peek over my shoulder as
I rattle “killer concepts” off the highest of my head.

 The four Step
“No-Low cost Positioning System” which positions your membership because the
ONLY SOLUTION to your prospects downside and forces their
unconscious to choose you over all different golf equipment in your market
as a result of “it feels rights.”

 15 alternative ways to usher in large quantities of
prospects and members…that is the crème de la crème of promoting
strategies. From postcards to TV promoting I present you each method
to usher in prospects you’ll be able to think about.

 The simplest option to enhance your membership with out
spending a dime on promoting.

 The
newspaper insert concept that permits you to herald a flood of latest
members on a budget…Now you’ll be able to pinpoint your goal market
with out losing a ton on promoting.

  
Uncover the 5 methods To “X-Ray” by your
opponents enterprise and steal their success methods proper from
underneath them.

 The
four least expensive methods to promote which can herald essentially the most
members…you don’t need to spend some huge cash to get folks in
your health club.

 Run your web site by this four step guidelines to
see for those who’re bringing in most members in minimal
time

Simply certainly one of these methods can flip your well being membership,
health club, or health studio right into a money circulation ATM
machine.

I solely used a pair in my prelaunch…with excellent
outcomes.

Which jogs my memory let’s get again to the
story…

The
Pre-Launch Actually Started To Decide Up Steam After I Obtained A Trailer Backed
Up Onto The Lot (Full With It’s Personal Sewer Line) and Telephone…I Was
Formally Excessive Tech…

With the enroll I used to be getting a gentle circulation of
prospects going to our web site and filling of their contact
data.

However that wasn’t bringing in any members. I needed to
assume up one thing fast. I used to be getting deeper into the launch and
nothing was occurring but.

I needed to decide. Abort or carry on
going…

I made a decision to start part
two…

I made a decision to take a bit of little bit of of venture and hire a
trailer to put on the lot. (You’ll be able to see the pic of it to the
proper)

I now had a spot to signal prospects
up.

Right here’s what I did: I
took the telephone numbers I had gotten from the web site and referred to as the
prospects to supply them a FREE T-shirt to come back and go to
me.

This introduced them to my trailer the place I might present
them our plans for the membership and signal them up with our billing
software program.

Nevertheless it wasn’t energetic but…so all I might do was seize
their data…and HOPE they might observe by on opening
day.

I used to be getting quite a lot of curiosity,
however the large query was: Would they present up for the grand
opening or wouldn’t it be a giant
bust?

I needed to assume up one thing to ensure they might
stick.

I had to return once more to my bag of methods.

 The best way to keep away from the “discountitis plague” of
the health trade by fixing the primary downside ALL well being
golf equipment face when making an attempt to get new members or
purchasers.

 The Final
Health Membership System exhibits you the 5 elements to develop your membership
and consumer base. Others will declare there are solely Three methods to develop a
enterprise. With this system you get large jumps from small modifications
in every half.

 The best way to immediately convey all of your salespeople
as much as the extent of your prime salesman with this one trick. Consider
what number of gross sales you’ll be able to herald when you’ve obtained everybody promoting
on the prime stage.

 The the wrong way up
strategy to managing your health enterprise which may double your
gross sales within the subsequent few months-minimum.

 The shortcut option to market analysis in your
space. Overlook dry statistics! This easy method will show you how to
hone in on what your market desires. New services can
simply be found with this
method.

  Model promoting vs. Direct Response
promoting. Which one to make use of and when? Realizing the distinction
might imply the distinction between bankrupting your online business or
opening a bunch of latest branches.

 The key to obliterating value resistance
out of your clients. No extra discounted charges. Go away your
competitors within the mud with this one
trick.

 Uncover greater than
7 distinctive and strange product concepts you’ll be able to promote to your clients
and members. Consider 7 new revenue streams engorging your financial institution
account like clockwork each
month.

 The stupidly easy option to enhance your
retention charges by at the very least 10%. You’ll kick your self for not
pondering of this “apparent” technique…however you’ll be glad you realize it
now.

Hear
Up: If You’re Even Contemplating Hiring Considered one of These “Enhance Your EFT”
Corporations Then You Want To STOP And Learn
This…

Do you actually wish to threat your health enterprise on a
do-or-die promotion?

I’ve obtained loads of mother and pop well being golf equipment in my space
who face the identical downside.

How do you herald a flood of latest members
WITHOUT discounting your membership costs to “give away”
ranges?

I had the reply however I knew it wouldn’t be simple to get
out of my head and down on paper.

I wanted to make one thing they might return to once more
and once more.

I couldn’t allow them to down.

They didn’t wish to depend on an outdoor marketing consultant to
are available and take over. And so they wished a option to compete with the massive
field chains.

I made a decision to offer them a “mind dump” of all the things I
knew about operating a profitable well being
membership.

When it was all stated and completed it ended up being a
229-page monster useful resource on advertising and marketing and operating a profitable
health membership…

Introducing
The “No-Low cost” Information To Health
Advertising

It’s a jam packed 229-page guide on all the things you
must know to advertise a profitable health enterprise. It takes you step-by-step on
how to usher in extra members and purchasers than you’ll ever want.
It’ a NO B.S. Information to advertising and marketing and gross sales in your health
enterprise. Road examined and permitted by a few of the largest health
occasions within the nation.

Think about having your individual advertising and marketing marketing consultant
“on name” 24 hours a day/7 days a
week…

Frankly, it’s simple to be overwhelmed and confused with
all the knowledge on the market. It looks as if we’re getting bombarded
every day with new methods to advertise our health
companies.

In the event you’re like me you need simply the meat and potatoes
of what works and what doesn’t. One thing you’ll be able to observe from A-Z
and doesn’t require heavy pondering…as a result of let’s face it we’re
busy.

Right here’s what’s on this A-Z
system:

 The “Subliminal Promoting Trick” to promote extra
private coaching companies to your present members. They’ll hunt
down your private trainers and beg them to coach them while you
put this trick into motion.

 The best way to simply
enhance the money worth of every new buyer you convey within the
door

 The McDonalds Secret for creating essentially the most
profitable franchise in trendy historical past and the way you need to use it to
construct your online business as large as you need.

 A easy option to
“spy” in your opponents delivered proper to your door.

 The best way to systemize your health membership so you’ll be able to go on
trip, play golf, or take pleasure in your free way of life whereas your
enterprise churns out money on autopilot.

 The three Issues You
Should Do earlier than promoting any prospect on changing into a brand new member of
your membership…nothing occurs till you set off these key
triggers

 How NOT to be on the mercy of your staff . If
your online business is dependent upon anybody particular person you don’t have a
enterprise.

 The 9 essential gauges which measure the heartbeat of
your well being membership and the way effectively you’re doing in comparison with others in
your trade.

 The best way to prime all
your opponents presents in lower than 5 minutes with this Web
search technique…you’ll have the ability to continually one up them in your
market.

“Brian Cannone has put collectively a superb gross sales information for any health skilled. I exploit his approaches each day in my facilty to persevering with rising in numbers unseen by different like health facilities and gymnasiums. I’ve doubled my members within the final 12 months using the ideas he lays out in his e-book.”
Marc Snyder
Snyder Athletics – Marion, OH

Whew!…That’s quite a lot of methods in a single
bag…

However you’re going to wish each certainly one of them to compete
in at present’s market.

Add within the powerful financial system it will get tougher and tougher to
survive.

However with this book you’ll have the ability to thrive and take
away members out of your opponents.

Which jogs my memory, let’s end up the
story…

T-Minus
1 Day To The Opening Launch Date Of Our Well being Membership and We Had been
Shocked At The Closing Outcomes…

Okay, you wanna know the way the grand opening
was.

Let me inform you I used to be nervous.

You’re by no means positive if one thing will go as deliberate.

And all alongside I had been taking membership
purposes with out processing the bank cards.

Mainly they have been simply reserving their spots…AND
NO MONEY WAS COLLECTED.

And slowly they began
coming…

And at last, a LOT extra!

It was actually a STAMPEDE OF NEW MEMBERS
CLAMORING TO BECOME A PART OF OUR HEALTH
CLUB.

Hey
Wait A Minute! You Stated You Offered Over 1,000 Memberships At The
Starting of This Letter…You’re
Mendacity?

I do know you’re upset and skeptical of all of the B.S.
thrown round on this trade. It may be minimize throat at occasions…so I
don’t blame you one bit for being
skeptical.

In truth, I encourage it which is why I supply my
no-questions requested 60-day a refund
assure.

The reality concerning the 1,000 member
declare is: I took my bag o’ methods and did it once more in 2004
by launching a second well being membership.

Proof my first try wasn’t luck and these
No-Low cost strategies have been right here to remain.

And if that form of quantity scares you a bit of bit I’ve
added methods to slowly construct up your
membership…

New Well being Membership Promotion “Emergency Brakes” Added:
You don’t have to fret about overcrowding your
health club with these strategies. I’ve included “emergency brakes” on these
full-throttle promotions to provide the all the brand new members you
need…at a tempo your membership can
deal with.

And for those who order proper now I’ll throw in these
thrilling bonuses…

mp3s from the whole e book, chapter by chapter. Burn your individual CDs to hear in your automobile. Put the information in your ipod or mp3 participant to hear anyplace, at your individual comfort.

Get prompt entry to the mp3s proper while you take a look at. Simply share the data along with your key managers and companions.

You’ll be able to examine it on this particular bonus
report.

 However for those who order the information, I am going to waive the price….

Get on the cutting-edge of what works in your particular state of affairs.

Okay,
Brian How A lot Is This Going To Set Me
Again?

Think about hiring a consulting firm. How a lot do you
assume this may price you?

Certain, a few of them say you don’t want any up-front
prices however meaning their going to take an enormous chunk of your
earnings.

No less than 10% could also be extra!

Now, take into consideration one promoting promotion.

You possibly can simply spend 2-Three thousand dollars on a TV or
radio marketing campaign, one thing that might be hit and miss.

However I’m not going to cost you that…as a result of I would like
the mother and pop operations to haven’t any excuse for not getting their
fingers on this guide.

“I do not wish to put my private stamp on many merchandise, however Brian’s information deserves it. It is half
the worth of a private coaching session. I instructed him to not promote it this low-cost, however he didn’t hear.

Having labored in health gross sales as a membership marketing consultant, private coach and studio proprietor I really feel
assured saying this information is a strong funding that you just should not assume twice about shopping for. Brian
is as innovative as they get within the discipline.”

Mike Westerdal
Health Advertising Advisor

“I turned mates with Brian once I was bought my first well being membership in Farmington, CT in 1993. The membership I had aquired was poorly managed and was going out of enterprise and deeply in debt. Brian visited the membership and inside a couple of minutes noticed modifications that will positively impact the enterprise. We turned the membership round inside a short while took the membership out of the pink and began getting cash. After eight years we offered the primary well being membership for a wholesome revenue.

In 1997 I wished to open a model new franchise with a high-end membership in Fairfield County I referred to as Brian to be the Normal Supervisor and we opened the primary membership from an indication on the highway to turn out to be 1,000,000 greenback a 12 months enterprise with solely 12,000 sq. ft. We then went on to buy a Womens Solely health membership and the property in Fairfield, CT and over Three years flipped the true property for a revenue and opened one other start-up in New Haven County. In 2008 we merged our two full service golf equipment with a sequence of 14 changing into a part of the most important chain of health facilities in Connecticut.

Brian is passionate concerning the health trade and is ready to current artistic advertising and marketing concepts and talk the advantages. Brian had efficiently developed the entire advertising and marketing plans for our firm which have resulted in elevated income. Brian created a employees guide for operations and skilled the employees to promote memberships in addition to creating the private coaching program.”

Matt D’Amico,
Proprietor, Final Health/Planet Health

“With the financial system at its worst I used to be shedding members and on the lookout for solutions. Brian Cannone’s No Low cost Information to Health Advertising taught me to place my members and advertising and marketing first, which helped me to get Orlando Barbell again on monitor.”
Brian Schwab,
Proprietor, Orlando Barbell

And on prime of that I’m throwing in
a…

A
60-Day Cash Again Assure

If for any motive you aren’t glad with the
guide you’ll be able to ask for a refund; no questions requested. I consider in
the ability of this method that a lot and wish to provide the no threat
option to implement into your health
enterprise.

Frankly, it’s price at the very least 10 occasions greater than that
and I shall be reassessing whether or not I ought to increase the worth every
week.

My recommendation: Hurry up and
order it at this discount value whilst you can as a result of it’s going to NOT go
decrease.

Plus, you’ve obtained
nothing to lose because you’re protected by my 60-Day
Assure.

Brian
Cannone

Brian [email protected]

P.S. Keep in mind…out of all
the stuff I’ll share with you on this 229-page guide solely
one trick, tip, or tactic has to repay so that you can get your cash
again.

·        
1
new membership you bought due to a easy phone script I gave
you.

·        
10
new memberships from a newspaper insert method I present you.

·        
Or
500 new members from the pre launch sequence I did on the launch of
the well being membership I at present handle.

P.P.S. Why threat your
success on a well being membership marketing consultant who could injury your well being membership
completely and spoil your
fame with their excessive strain ways? I exploit a
system that makes folks enthusiastic about becoming a member of your well being
membership.

“With regards to following methods that makes my enterprise
run easily, I do not take any brief cuts. Not like so many
small companies and gymnasiums that fail to thrive in at present’s
financial system… my health club has doubled in membership and I’ve
a gentle circulation of latest prospects calling each day. With out the
methods and steering accessible in The No Low cost Information
to Health Advertising.”

Elliott Hulse, CSCS
Fitness center Proprietor, St. Petersburg, FL

“Having been intimately concerned in lots of elements of the health trade as a Fitness center Proprietor, Train Physiologist, Licensed Private Coach, Health Software program Developer that health and the life-style that comes with it’s priceless, I can guarantee you that there’s large reality printed on this e book “No Low cost Information to Health Advertising.”

All of us work too exhausting on this trade to promote your membership and companies for lower than what they’re price. You owe it to your self and the health trade to cease discounting.”

Mike D’Angelo
Physique Evolver Coaching Middle – Boston, MA

“This e-book is an superior instrument that could be a should learn for each new and established health club house owners. The knowledge compiled has put us on a path to higher market our facility and considerably enhance our variety of members. From the big health facility to the small hardcore health club Brian’s blueprint will ship!!”
Joey Degiovine
Proprietor Spacecoast Barbell
Merritt Island, Fl

“On this financial system it takes some guts to open a brand new health club. With the assistance of Brian’s eBook, The “No Low cost” Information to Health Advertising I really feel very assured that my health club shall be successful. I’ve wished to do that my complete life and recognize the assistance that Brian’s guide gave me too take a look at it not simply as my ardour but additionally as a worthwhile enterprise.”
Chris Janek
Proprietor – Tanks Coaching Facility
Granite Metropolis, IL

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